Business Automation and Software Blog

While customers have always been at the center of business operation focus, the customer experience journey is newer jargon that didn’t emerge until the 1990s when businesses could track more customer data than ever before, thanks to the internet. Suddenly, there was a wealth of access to data tracking customer actions, interactions, purchases, and more.

The internet has given us so many great services: Amazon, Netflix, Uber, dating connections, you name it. Some definitely more creative uses for the internet have come out of the internet of things (IoT), such as GPS bike handlebars, the FitBit equivalent for your dog, and even smart flip flops.