Business Automation and Software Blog

Thanks to technology, the human attention span is at an all-time low. According to a study by Microsoft, our attention span has shrunk from 12 seconds in 2000 to a mere 8 seconds in 2019. With all the technology available at our fingertips, humans have become used to instant gratification. In fact, Google even found that more than half of mobile users will abandon a site if it takes longer than just 3 seconds to load.

Perhaps one of the most difficult segments to budget for a business is R&D. This is due in part to the difficulty of tying R&D spending to results. While projects are funded, developed, launched, and sold, it could take years until there is enough data to tie the spending to the results. It’s also rare that only one R&D project is going on, so these costs need to be tracked and appropriately associated between tens to hundreds of simultaneous projects.