Business Automation and Software Blog

The way customers do business with you has transformed due to changes in technology. Customers are much more likely to take time to do their homework and learn about a company before making a buying decision. They are interested in developing a relationship with vendors and service providers, which means the overall customer experience is of primary importance to staying competitive. Your CRM software is an integral part of relationship-building and your business success. 

Supply chain management, the management of the flow of goods and services, is a key part of a business’s forward movement and its warehouse management. It involves everything from design to planning to execution and control, to logistics and performance measurement. All of this is to ensure a business is keeping up with the supply and demand of its customers.

Technology plays a vital role in supply chain management via enterprise resource planning (ERP) systems that assist in the required monitoring and controlling of costs, productivity, supplies, and inventory. Cloud-based ERP software adds an extra level of assistance by allowing remote access to information from virtually any mobile device. Now information flows easily between data sources—even disparate ones—allowing shared information and resources to augment the power of supply chain management.

If your customers are the lifeblood of your business, then a customer relationship management (CRM) system is the vascular system bringing all the customer data to the right places. With a CRM, your business can easily collect, analyze, and improve on the data you have on file. When utilized correctly, this data can improve relationships with your customers by allowing you to target the right audiences and cater to customer needs, ultimately driving sales growth.

CRM systems, like CRM for SYSPRO, collect multiple streams of customer information from conversations, communications, and interactions. That’s a lot of data! If not carefully cultivated, that data could actually be a hindrance and not a help. Check out these common data problems and how practicing CRM best practices can alleviate your data woes

Many companies view their CRM software as a glorified marketing tool. As small business software goes, however, CRM software is a valuable addition to your customer communications toolbox. Not only can you use it to communicate with customers, it can also be a vital part of your retention strategy.