CRM is often the forgotten element in the road to manufacturing profits. CRM stands for customer relationship management. It’s a method of building relationships with customers that leads to sales. It involves communications, sales, marketing, customer service, and all other interactions with customers.
Manufacturing today is all about customers. It’s about producing goods based on customer demands. “Make it and they will come” is no longer an option. Understanding your customers, using CRM in manufacturing, is a critical part of the sales and marketing process that is often overlooked.